Soccer Sports

Can Soccer Gain Notoriety In America?

With the U.S. soccer team recently beating Spain in the Confederation Cup and losing narrowly to Brazil in the final round of the competition, many people are wondering if soccer can gain notoriety in the United States. It seems ironic that the number one sport in the world is viewed as a lower-level sport in a nation that seems to think that it sets the trends for the world. Ironic as it may seem, however, most Americans tend to think that soccer will never gain notoriety in the United States. 

Though soccer has not gained any notable level of following in the United States at either the professional or elite amateur level, there is one place that soccer has gained huge notoriety in the United States: the youth leagues. America’s youth is starting to play the game of soccer at the age of four and in many areas are playing two to three seasons a year. In fact, in some youth organizations, such as the Lehigh Township Athletic Organization, baseball coaches are pleading for the availability of soccer leagues to be limited as they believe that soccer is stealing kids away from baseball. 

Another way that soccer is growing in the United States is through immigration. Soccer is the primary sport throughout Latin America, and as the Hispanic-American population grows in the United States, so does the game of soccer. 

Though it is hard to find Americans who are passionately fond of soccer, they are quite few and far between and not ones that you can meet every other day but ever since their unprecedented victory over Spain, things have taken a turn and the game is finding its base in the American audience and if this frenzy continues for a few more years, don’t be surprised if there comes a day when US soccer team plays in the club world cup and win it too. 

One argument against the growth of the game of soccer is that America already has its big four in baseball, football, basketball, and hockey. As mentioned in the article “Have Steroids Ruined Baseball,” the big four used to be the big three and the big three were baseball, horse racing, and boxing. Baseball, the only sport from the big three of the 1930’s to be a part of today’s big four is not number one. That spot belongs to football. Also, although we refer to baseball, football, basketball, and hockey as the big four, TV ratings show that NASCAR is actually the third most-watched sport in the United States. All of this proves nothing except that the popularity of sports in the United States can fluctuate leading someone to believe that soccer could gain notoriety in the United States. 

The other main argument against soccer gaining notoriety in the United States is that an adult who is not a fan of soccer will not suddenly become one. Look back three paragraphs and it could be reasonable to assume that the next generation will grow up as fans of the game of soccer. Even should that not be the case, let’s look at the game of golf. Few children grow up liking or understanding the game of golf, yet when Tiger Woods or Phil Mickelson walks down the fairway of the eighteenth hole of Augusta National, they look like they’re being followed by a small village. If you could learn to love golf as an adult, why couldn’t you learn to love soccer? 

In the past, soccer has not been readily available for viewing on television in the United States. Twenty years ago, it could only be found on the Spanish channel. Today, that seems to be changing and the more exposure the game of soccer receives on the television, the more notoriety soccer will gain in the United States. In today’s economy, television stations may be less willing to invest in a high-priced sport such as basketball and may be more willing to take a chance on a more economically feasible sport such as soccer. 

Recently, horse racing gained a lot of press as Mine That Bird won the Kentucky Derby as a long shot and then a jockey Triple Crown was attempted. Had the media not blown this up, the excitement of these moments would have been lost in America. The same can be said for the future of the game of soccer in the United States. Soccer can gain notoriety in the United States, but the future of the game’s popularity in the United States depends directly on the television exposure that it receives. 

Kris is our in-house writer with a lot of experience under her belt. She loves to provide her insight about the market trends and her predictions about market trends are often on point.