Social Media

What Social Media Network Is Right For My Business?

I have spent some time with different clients lately, discussing particular channels for social media and getting their business out there, to be seen by the right audience in this crowded marketplace.

Most of them are confused, and slightly overwhelmed when it comes to setting up and managing various networks, which is what prompted me to put this post together.

Yesterday I deleted my Twitter account. I didn’t think anything of it. I simply do not use the website personally, to me using the site was not enjoyable- it had become more of a chore. To put it simply, it just wasn’t working for me and my business. As a social media manager this might come across as strange- I do spend my time within my clients accounts managing what is best for their business, it just didn’t fit mine.

So, when setting up your networks (or perhaps you have already established your following across various sites and apps) ask yourself- “What is right for me and my business?”

You need to be doing what you are doing whole-heartedly, and very well, so choose carefully and put the effort into what will work for you. Really do the research and commit to what you think you will enjoy, because it is just that- a commitment. In order to build a healthy business, a visit can be made at site. It will guide the person to increase the number of subscribers at the channel. The commitment of the websites with the customers is required to be strong to get the desired results. 

You may spend hours on Twitter and really love the instant Tweets, directing you to different sites and news updates, you may have an online store and are getting great results from Tweeting your new arrivals and sale items, or, you may have a blog in which you Tweet out inspirational quotes and uplifting messages to your following- if this is you, then Twitter is right for you.

You may have a small boutique selling clothing and accessories, and have mastered Facebook and Instagram, which you really enjoy. You feel the pressure to add a Pinterest account, but feel like you are only adding more work to the mix. Where are you best off dedicating your precious time? Is Pinterest really going to drive traffic to your bricks and mortar store? Probably not.

There are loads of different scenarios and case studies I could share with you, but for the sake of keeping this brief, below are some key points to consider when establishing what social networks to go with for your business:

  • What channels are you familiar with, or may use personally?
  • What networks are you interested in, that you feel you might want to learn and enjoy using?
  • Have you done some market research to find out where your target market is hanging out online?
  • What are your competitors doing?
  • Do your selected networks fit your demographic?

Another important question to ask, is whether or not your chosen networks are right for the type of content you are wanting to share online. Are you sharing predominantly photographs, but hadn’t considered Instagram? Or creating health and lifestyle tips to share with your following, but hadn’t thought about Twitter? If you are planning on networking with other business people, who appreciate insightful blog posts and marketing tips, then Linked In should be at the top of your list. Again, only if these channels can be done well, and your instinct is telling you to go with it and make it happen.

Final tip: If you are interested in it and everything adds up for your business to be on that particular network- go for it. Do your best. Then, after a period of time, reassess and look at what you are doing, how it is going and where to go moving forward- be sure to check your Google Analytics and analyse where your traffic is coming from.

It is OK to pick and chose your networks as they suit, not every small business owner has the time to spread themselves out across several different platforms. Do what is right for you and as with most things, if you are doing a good job and enjoying it- it is sure to show.

Kris is our in-house writer with a lot of experience under her belt. She loves to provide her insight about the market trends and her predictions about market trends are often on point.