“Getting Smart on Social Media” is a guide to help you use all the social media channels effectively and strategically. You will learn the tricks of the trade on how to use Twitter, Twitter Chats, Pinterest, Facebook, Google+, and LinkedIn like a pro. This guide outlines how to effectively, strategically, and easily use these channels to reach targeted audiences in new and meaningful ways.
Thanks to technology, the communication world as we know it is changing quickly. Traditional communication efforts are often being replaced by the use of new media and social media. Facebook and Twitter have provided the opportunity to reach a wide-audience quickly with differentiated messages tailored to a particular platform. Today’s social media channels are also creating opportunities for two-way communication. This interactive communication is allowing schools, districts and companies to reach their audiences and have meaningful communication online. As “Getting Smart on Social Media” suggests, there are incredible benefits to social media, if you use it right.