The main mistake most people make while promoting their product online is adding too many products or services to the homepage. While you might believe this will increase sales in multiple areas, you’re wrong. This will confuse buyers and they will lose interest in your page within seconds. People today are too busy to spend time looking for a service or product on your page. If they liked your ad and clicked on it for a particular product or service, make sure that’s what you offer them when they visit the linked page. Ideally you should have each ad campaign connected to a landing page specific to the product or service the ad was placed for. You should also make sure you measure the progress by visiting Click funnel and reading the Clickfunnels Review.
Use different ad campaigns for different products. This will help you get better results and you can also split test your ad campaign this way.
A buyer usually needs to take a look at your website at least 2 to 3 times before he or she invests in the product or service you’re offering. In order for you to contact them again you need their information which you can get by them clicking on the opt in button. Where this opt in button is placed on your page is very essential to increase the opt in list. You might not get it right the first time, so it’s a good idea to keep experimenting and repositioning the button till you finally get a high response for the campaign.
Ad campaigns do not give you a lot of space to talk about your product or service. It is essential for you to add as much information in terms of benefits so you can attract customers. Don’t waste space in talking about specifications, focus on the benefits to get more sales.